So, what happened next was that the nearby Planet Fitness canceled her membership, but they didn’t do anything to the transgender person in the photo. Planet Fitness also stuck to their decision, saying their rule lets people with specific gender identities use any locker room they want.

They mentioned that if people behave badly, their memberships might get canceled.

But now, it seems there are more photos circulating of the transgender woman using the gym’s locker room. People with conservative views have urged others to cancel their Planet Fitness memberships across the country.

This situation has caused a major impact, as Planet Fitness’s stock price has dropped significantly. The overall value of the company has also fallen, with stocks decreasing from $66 to about $56 in just 12 days.

The company’s market cap has dropped by around $400 million, going from $5.3 billion to about $4.9 billion in just five days!